{"id":2449,"date":"2026-02-05T15:44:48","date_gmt":"2026-02-05T15:44:48","guid":{"rendered":"https:\/\/se-lotus.vn\/?p=2449"},"modified":"2026-02-05T15:47:53","modified_gmt":"2026-02-05T15:47:53","slug":"tu-duy-ceo-mot-nang-luc-co-the-hoc-khong-phai-to-chat-bam-sinh","status":"publish","type":"post","link":"https:\/\/se-lotus.vn\/index.php\/2026\/02\/05\/tu-duy-ceo-mot-nang-luc-co-the-hoc-khong-phai-to-chat-bam-sinh\/","title":{"rendered":"T\u01b0 duy CEO: m\u1ed9t n\u0103ng l\u1ef1c c\u00f3 th\u1ec3 h\u1ecdc, kh\u00f4ng ph\u1ea3i t\u1ed1 ch\u1ea5t b\u1ea9m sinh"},"content":{"rendered":"\n

Trong nhi\u1ec1u th\u1eadp k\u1ef7, x\u00e3 h\u1ed9i hi\u1ec7n \u0111\u1ea1i c\u00f3 xu h\u01b0\u1edbng x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh CEO nh\u01b0 m\u1ed9t ki\u1ec3u \u201cthi\u00ean t\u00e0i b\u1ea9m sinh\u201d: ng\u01b0\u1eddi c\u00f3 b\u1ea3n l\u0129nh v\u01b0\u1ee3t tr\u1ed9i, tr\u1ef1c gi\u00e1c s\u1eafc b\u00e9n, kh\u1ea3 n\u0103ng ra quy\u1ebft \u0111\u1ecbnh nhanh v\u00e0 ch\u00ednh x\u00e1c. H\u00ecnh \u1ea3nh n\u00e0y \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 b\u1edfi truy\u1ec1n th\u00f4ng, s\u00e1ch kinh doanh \u0111\u1ea1i ch\u00fang v\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c k\u1ec3 l\u1ea1i m\u1ed9t c\u00e1ch \u0111\u1ea7y c\u1ea3m h\u1ee9ng. Tuy nhi\u00ean, khi quan s\u00e1t t\u1eeb g\u00f3c \u0111\u1ed9 h\u1ecdc thu\u1eadt, c\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 qu\u1ea3n tr\u1ecb v\u00e0 khoa h\u1ecdc h\u00e0nh vi l\u1ea1i \u0111\u01b0a ra m\u1ed9t b\u1ee9c tranh kh\u00e1c: t\u01b0 duy l\u00e3nh \u0111\u1ea1o kh\u00f4ng ph\u1ea3i m\u00f3n qu\u00e0 b\u1ea9m sinh, m\u00e0 l\u00e0 m\u1ed9t n\u0103ng l\u1ef1c c\u00f3 c\u1ea5u tr\u00fac, c\u00f3 th\u1ec3 h\u1ecdc, c\u00f3 th\u1ec3 r\u00e8n luy\u1ec7n v\u00e0 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n theo th\u1eddi gian.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Herbert Simon \u2013 nh\u00e0 khoa h\u1ecdc \u0111o\u1ea1t gi\u1ea3i Nobel Kinh t\u1ebf n\u0103m 1978<\/strong> \u2013 \u0111\u00e3 \u0111\u1eb7t n\u1ec1n m\u00f3ng cho l\u0129nh v\u1ef1c khoa h\u1ecdc ra quy\u1ebft \u0111\u1ecbnh khi \u0111\u01b0a ra kh\u00e1i ni\u1ec7m \u201cbounded rationality\u201d (l\u00fd tr\u00ed b\u1ecb gi\u1edbi h\u1ea1n). Theo \u00f4ng, con ng\u01b0\u1eddi kh\u00f4ng ra quy\u1ebft \u0111\u1ecbnh trong \u0111i\u1ec1u ki\u1ec7n l\u00fd tr\u00ed tuy\u1ec7t \u0111\u1ed1i, m\u00e0 lu\u00f4n b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi ba y\u1ebfu t\u1ed1: th\u00f4ng tin kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7, n\u0103ng l\u1ef1c x\u1eed l\u00fd th\u00f4ng tin h\u1eefu h\u1ea1n v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a b\u1ed1i c\u1ea3nh t\u00e2m l\u00fd. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi th\u00f4ng minh, nhi\u1ec1u kinh nghi\u1ec7m, n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c hu\u1ea5n luy\u1ec7n v\u1ec1 t\u01b0 duy ra quy\u1ebft \u0111\u1ecbnh, v\u1eabn c\u00f3 th\u1ec3 li\u00ean t\u1ee5c \u0111\u01b0a ra nh\u1eefng l\u1ef1a ch\u1ecdn sai l\u1ea7m m\u00e0 kh\u00f4ng h\u1ec1 nh\u1eadn ra.<\/p>\n\n\n\n

Daniel Kahneman \u2013 Nobel Kinh t\u1ebf n\u0103m 2002 <\/strong>\u2013 ti\u1ebfp t\u1ee5c l\u00e0m r\u00f5 \u0111i\u1ec1u n\u00e0y trong c\u00f4ng tr\u00ecnh n\u1ed5i ti\u1ebfng Thinking, Fast and Slow<\/em>. \u00d4ng ch\u1ec9 ra r\u1eb1ng t\u01b0 duy c\u1ee7a con ng\u01b0\u1eddi v\u1eadn h\u00e0nh tr\u00ean hai h\u1ec7 th\u1ed1ng: H\u1ec7 1 (nhanh, tr\u1ef1c gi\u00e1c, c\u1ea3m t\u00ednh) v\u00e0 H\u1ec7 2 (ch\u1eadm, ph\u00e2n t\u00edch, l\u00fd tr\u00ed). \u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 ph\u1ea7n l\u1edbn c\u00e1c quy\u1ebft \u0111\u1ecbnh h\u00e0ng ng\u00e0y \u2013 bao g\u1ed3m c\u1ea3 nh\u1eefng quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng \u2013 l\u1ea1i \u0111\u01b0\u1ee3c \u0111\u01b0a ra b\u1edfi H\u1ec7 1. Trong b\u1ed1i c\u1ea3nh l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p, n\u01a1i m\u1ed7i quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0ng ch\u1ee5c, h\u00e0ng tr\u0103m, th\u1eadm ch\u00ed h\u00e0ng ngh\u00ecn con ng\u01b0\u1eddi, vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a qu\u00e1 nhi\u1ec1u v\u00e0o tr\u1ef1c gi\u00e1c m\u00e0 thi\u1ebfu n\u0103ng l\u1ef1c ph\u00e2n t\u00edch c\u00f3 h\u1ec7 th\u1ed1ng ti\u1ec1m \u1ea9n r\u1ee7i ro r\u1ea5t l\u1edbn.<\/p>\n\n\n\n

Nh\u1eefng ph\u00e1t hi\u1ec7n n\u00e0y d\u1eabn \u0111\u1ebfn m\u1ed9t c\u00e2u h\u1ecfi mang t\u00ednh n\u1ec1n t\u1ea3ng: n\u1ebfu t\u01b0 duy ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a con ng\u01b0\u1eddi v\u1ed1n d\u0129 \u0111\u1ea7y thi\u00ean ki\u1ebfn v\u00e0 h\u1ea1n ch\u1ebf, v\u1eady vai tr\u00f2 c\u1ee7a \u0111\u00e0o t\u1ea1o l\u00e3nh \u0111\u1ea1o n\u1eb1m \u1edf \u0111\u00e2u? C\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nhi\u1ec1u h\u1ecdc gi\u1ea3 th\u1ed1ng nh\u1ea5t l\u00e0: \u0111\u00e0o t\u1ea1o kh\u00f4ng nh\u1eb1m t\u1ea1o ra \u201cng\u01b0\u1eddi ho\u00e0n h\u1ea3o\u201d, m\u00e0 nh\u1eb1m gi\u00fap ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c gi\u1edbi h\u1ea1n t\u01b0 duy c\u1ee7a ch\u00ednh m\u00ecnh, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng k\u1ef7 lu\u1eadt nh\u1eadn th\u1ee9c v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n

Peter Drucker \u2013 ng\u01b0\u1eddi th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 cha \u0111\u1ebb c\u1ee7a khoa h\u1ecdc qu\u1ea3n tr\u1ecb hi\u1ec7n \u0111\u1ea1i \u2013 \u0111\u00e3 g\u1ecdi qu\u1ea3n tr\u1ecb l\u00e0 m\u1ed9t \u201cdiscipline\u201d, t\u1ee9c m\u1ed9t ng\u00e0nh h\u1ecdc nghi\u00eam t\u00fac v\u1edbi n\u1ec1n t\u1ea3ng l\u00fd thuy\u1ebft, nguy\u00ean t\u1eafc v\u00e0 ph\u01b0\u01a1ng ph\u00e1p. Theo Drucker, l\u00e3nh \u0111\u1ea1o hi\u1ec7u qu\u1ea3 kh\u00f4ng \u0111\u1ebfn t\u1eeb c\u00e1 t\u00ednh m\u1ea1nh hay s\u1ee9c h\u00fat c\u00e1 nh\u00e2n, m\u00e0 \u0111\u1ebfn t\u1eeb vi\u1ec7c hi\u1ec3u \u0111\u00fang vai tr\u00f2 c\u1ee7a m\u00ecnh v\u00e0 th\u1ef1c h\u00e0nh c\u00e1c nguy\u00ean t\u1eafc qu\u1ea3n tr\u1ecb m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n. Quan \u0111i\u1ec3m n\u00e0y \u0111\u1ed1i l\u1eadp kh\u00e1 m\u1ea1nh v\u1edbi h\u00ecnh \u1ea3nh CEO \u201cthi\u00ean ph\u00fa l\u00e3nh \u0111\u1ea1o\u201d th\u01b0\u1eddng th\u1ea5y trong v\u0103n h\u00f3a \u0111\u1ea1i ch\u00fang.<\/p>\n\n\n\n

Khi nh\u00ecn l\u1ea1i th\u1ef1c t\u1ebf t\u1ea1i nhi\u1ec1u doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y m\u1ed9t ngh\u1ecbch l\u00fd: ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o ph\u1ea3i \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh c\u00f3 \u1ea3nh h\u01b0\u1edfng s\u00e2u r\u1ed9ng \u0111\u1ebfn t\u1ed5 ch\u1ee9c, nh\u01b0ng l\u1ea1i hi\u1ebfm khi \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u1ec1 t\u01b0 duy l\u00e3nh \u0111\u1ea1o. H\u1ecd h\u1ecdc b\u1eb1ng tr\u1ea3i nghi\u1ec7m, b\u1eb1ng th\u1eed \u2013 sai, b\u1eb1ng c\u00e1i gi\u00e1 ph\u1ea3i tr\u1ea3. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 g\u00e2y t\u1ed1n k\u00e9m cho c\u00e1 nh\u00e2n h\u1ecd, m\u00e0 c\u00f2n cho c\u1ea3 t\u1ed5 ch\u1ee9c v\u00e0 nh\u1eefng con ng\u01b0\u1eddi li\u00ean quan.<\/p>\n\n\n\n

C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e3nh \u0111\u1ea1o nghi\u00eam t\u00fac tr\u00ean th\u1ebf gi\u1edbi, t\u1eeb MBA t\u1ea1i Harvard, INSEAD \u0111\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh executive education, \u0111\u1ec1u kh\u00f4ng t\u1eadp trung v\u00e0o vi\u1ec7c \u201ctruy\u1ec1n c\u1ea3m h\u1ee9ng\u201d theo ngh\u0129a c\u1ea3m x\u00fac, m\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c r\u00e8n luy\u1ec7n t\u01b0 duy. Ng\u01b0\u1eddi h\u1ecdc \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o nh\u1eefng t\u00ecnh hu\u1ed1ng ph\u1ee9c t\u1ea1p, ph\u1ea3i ph\u00e2n t\u00edch case study th\u1eadt, ph\u1ea3i b\u1ea3o v\u1ec7 quan \u0111i\u1ec3m tr\u01b0\u1edbc ph\u1ea3n bi\u1ec7n, ph\u1ea3i \u0111\u1ed1i di\u1ec7n v\u1edbi nh\u1eefng gi\u1edbi h\u1ea1n trong ch\u00ednh c\u00e1ch suy ngh\u0129 c\u1ee7a m\u00ecnh. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea1o ra nh\u1eefng ng\u01b0\u1eddi \u201cbi\u1ebft nhi\u1ec1u c\u00f4ng th\u1ee9c\u201d, m\u00e0 l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng suy ngh\u0129 t\u1ed1t h\u01a1n, s\u00e2u h\u01a1n v\u00e0 c\u00f3 k\u1ef7 lu\u1eadt h\u01a1n tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Nh\u00ecn t\u1eeb g\u00f3c \u0111\u1ed9 n\u00e0y, vai tr\u00f2 CEO kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t danh x\u01b0ng mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng, m\u00e0 l\u00e0 m\u1ed9t ngh\u1ec1 nghi\u1ec7p \u0111\u00fang ngh\u0129a \u2013 m\u1ed9t ngh\u1ec1 \u0111\u00f2i h\u1ecfi n\u1ec1n t\u1ea3ng tri th\u1ee9c, k\u1ef9 n\u0103ng nh\u1eadn th\u1ee9c v\u00e0 qu\u00e1 tr\u00ecnh r\u00e8n luy\u1ec7n li\u00ean t\u1ee5c. C\u00e2u h\u1ecfi quan tr\u1ecdng v\u00ec v\u1eady kh\u00f4ng ph\u1ea3i l\u00e0: \u201cAi sinh ra \u0111\u00e3 ph\u00f9 h\u1ee3p \u0111\u1ec3 l\u00e0m CEO?\u201d, m\u00e0 l\u00e0: \u201cAi \u0111\u1ee7 nghi\u00eam t\u00fac \u0111\u1ec3 h\u1ecdc v\u00e0 r\u00e8n luy\u1ec7n \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t CEO t\u1ed1t h\u01a1n?\u201d<\/p>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y c\u00e0ng bi\u1ebfn \u0111\u1ed9ng, c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i nhanh v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng li\u00ean t\u1ee5c d\u1ecbch chuy\u1ec3n, nhu c\u1ea7u v\u1ec1 nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 t\u01b0 duy v\u1eefng ch\u1eafc, c\u00f3 kh\u1ea3 n\u0103ng h\u1ecdc li\u00ean t\u1ee5c v\u00e0 c\u00f3 k\u1ef7 lu\u1eadt nh\u1eadn th\u1ee9c c\u00e0ng tr\u1edf n\u00ean c\u1ea5p thi\u1ebft. T\u01b0 duy CEO, theo ngh\u0129a \u0111\u00f3, kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t t\u1ed1 ch\u1ea5t b\u1ea9m sinh, m\u00e0 l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh h\u1ecdc t\u1eadp nghi\u00eam t\u00fac k\u00e9o d\u00e0i su\u1ed1t \u0111\u1eddi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong nhi\u1ec1u th\u1eadp k\u1ef7, x\u00e3 h\u1ed9i hi\u1ec7n \u0111\u1ea1i c\u00f3 xu h\u01b0\u1edbng x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh CEO nh\u01b0 m\u1ed9t ki\u1ec3u \u201cthi\u00ean t\u00e0i b\u1ea9m sinh\u201d: ng\u01b0\u1eddi c\u00f3 b\u1ea3n l\u0129nh v\u01b0\u1ee3t tr\u1ed9i, tr\u1ef1c gi\u00e1c s\u1eafc b\u00e9n, kh\u1ea3 n\u0103ng ra quy\u1ebft \u0111\u1ecbnh nhanh v\u00e0 ch\u00ednh x\u00e1c. H\u00ecnh \u1ea3nh n\u00e0y \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 b\u1edfi truy\u1ec1n th\u00f4ng, s\u00e1ch kinh doanh \u0111\u1ea1i […]<\/p>\n","protected":false},"author":2,"featured_media":2450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[54],"tags":[67,70,71,12,60],"class_list":["post-2449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dao-tao","tag-chuyen-doi-so-cho-doanh-nghiep","tag-dao-tao-c","tag-dao-tao-ceo","tag-digital","tag-se-lotus"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/se-lotus.vn\/index.php\/wp-json\/wp\/v2\/posts\/2449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/se-lotus.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/se-lotus.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/se-lotus.vn\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/se-lotus.vn\/index.php\/wp-json\/wp\/v2\/comments?post=2449"}],"version-history":[{"count":2,"href":"https:\/\/se-lotus.vn\/index.php\/wp-json\/wp\/v2\/posts\/2449\/revisions"}],"predecessor-version":[{"id":2454,"href":"https:\/\/se-lotus.vn\/index.php\/wp-json\/wp\/v2\/posts\/2449\/revisions\/2454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/se-lotus.vn\/index.php\/wp-json\/wp\/v2\/media\/2450"}],"wp:attachment":[{"href":"https:\/\/se-lotus.vn\/index.php\/wp-json\/wp\/v2\/media?parent=2449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/se-lotus.vn\/index.php\/wp-json\/wp\/v2\/categories?post=2449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/se-lotus.vn\/index.php\/wp-json\/wp\/v2\/tags?post=2449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}